Burton Snowboards has officially launched an exclusive new collaboration with Japanese cultural icon Hiroshi Fujiwara and his influential brand FRAGMENT — a drop that merges high-performance snow gear with Fujiwara’s signature minimalist streetwear aesthetic. Available now in limited quantities via Burton, the Burton x FRAGMENT collection spans snowboards, bindings, technical outerwear, apparel and a full Anon goggles and helmet lineup.
This collaboration marks one of Burton’s most expansive partnerships with Fujiwara to date. A dedicated snowboarder for nearly three decades, Fujiwara has long blurred the line between mountain gear and street style. His custom jackets became staples both on the slopes and on the streets of Tokyo — a duality that defines this new collection.
A Fusion of Alpine Performance and Tokyo Streetwear
The Burton x FRAGMENT line draws inspiration from Japan’s alpine landscapes and Tokyo’s urban design, resulting in a stealth-inspired colour story and elevated, understated detailing. Every item channels Burton’s reputation for technical innovation while embedding FRAGMENT’s instantly recognisable design language.
“I’m truly grateful that Burton consistently creates products with impeccable functionality for enjoying my beloved snowboarding,” Fujiwara says of the collaboration. “Beyond the wear I love for everyday street style, I’m thrilled we could collaborate holistically, including gear.”
Designed to transition seamlessly from backcountry powder to city pavements, the collection positions itself as both performance equipment and a cultural statement — ideal for riders, collectors and fans of contemporary streetwear.
For those looking to shop the Burton x FRAGMENT drop, here are some standout pieces:
Hardgoods
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Burton Family Tree Branch Manager Snowboard
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Burton STEP ON Genesis EST Bindings
Technical Outerwear
Built for harsh mountain conditions with Burton’s renowned [ak]® technology:
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Burton [ak] Acamar Jacket
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Burton [ak] Acamar Pants
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Burton [ak] Helium Vest
Anon Protection & Goggles
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Anon Oslo WaveCel Roundfit Helmet
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Anon M4 Cylindrical Goggles (includes bonus lens + MFI face mask)
Each piece is produced in limited quantities, emphasising craftsmanship, functionality and a sleek, monochrome design approach.
About FRAGMENT
Founded by Hiroshi Fujiwara, FRAGMENT is one of Tokyo’s most influential creative studios and a defining force in global street culture. Known for minimalist design, cross-industry collaborations and a deep connection to music, fashion and art, FRAGMENT continues to shape contemporary aesthetics worldwide. Learn more via the brand’s presence across fashion and streetwear communities.
About Burton
Founded in 1977 by the late Jake Burton Carpenter, Burton Snowboards has grown from a Vermont barn project into one of the most important brands in winter sports. As the world’s first snowboard company to become a certified B Corporation, Burton leads in sustainability, product innovation and global snowboarding culture.
Explore more at Burton.com or follow Burton on Facebook, Twitter / X, and Instagram.
