As Brits adjust to British Summer Time, many are feeling the squeeze of busier days and shorter evenings. New research by Rowntree’s reveals that nearly half of the UK population (48%) feel they don’t have enough hours in the day, while three in five (59%) wish they had more time for fun and play. The clocks going forward only adds to the pressure, with 49% reporting they feel robbed of an hour, leading to tiredness (30%), rushed routines (19%), and annoyance at lost time (22%).
The survey, conducted with 2,000 British consumers, highlights how even brief, enjoyable moments have become essential. Only 9% of respondents say they are never too busy to take a proper break, while 35% struggle to find time for themselves. Consequently, small mood boosts are now part of everyday life, with 76% needing a pick-me-up several times a week and 40% wanting one at least once a day.
Simple Ways Brits Boost Their Mood
When time is tight, people turn to accessible ways to lift their spirits. According to the research, enjoying a little treat (21%) or spending time outdoors (21%) are the top choices. Ice lollies, in particular, offer a quick and refreshing mood lift, with 25% of Brits saying they provide a fruity pick-me-up and 20% enjoying them as a light daytime boost.
“Even small moments of enjoyment can make busy days feel lighter and more manageable,” a Rowntree’s spokesperson said.
Introducing British Lolly Time
To celebrate the launch of two new fruity ice lollies, Rowntree’s has introduced British Lolly Time – a playful alternative to British Summer Time. The new range includes:
- Rowntree’s Fruit Explosion – Dual-sorbet flavours with a surprise fruit sauce centre, delivering a juicy, fruity pick-me-up. Available in a 6 x 42ml mixed multipack (£2.50) or 4 x 65ml (£2.50).
- Rowntree’s Berry Pastille – Inspired by the iconic Fruit Pastilles, blending sweet strawberry and juicy blackcurrant for a cheeky, feel-good treat.
A spokesperson from Rowntree’s explained:
“British Lolly Time is all about embracing little pauses in the day – a simple way to enjoy a bit of fun and bring a smile, no matter how busy life gets.”
For those looking for small ways to brighten their day, these fruity ice lollies provide an easy, delicious pick-me-up – proving that even in busy routines, a little sweetness goes a long way.
