BIRKENSTOCK has unveiled a captivating photo exhibition that highlights exclusive content from a groundbreaking series of books. These works take a visual approach to celebrating the brand’s long-standing legacy of quality, craftsmanship, and innovation. The exhibition emphasizes BIRKENSTOCK’s enduring cultural impact, spanning over two and a half centuries in the rich tradition of shoemaking.
From 5th to 8th September, guests will be able to step through a visual journey held at BIRKENSTOCK’s cultural hub at Dray Walk. The exhibition not only honors BIRKENSTOCK’s deep-rooted tradition but also celebrates its rich design heritage and highlights its significant cultural impact. A series of books, created in collaboration with some of the world’s most respected designers, photographers, and book printers, showcases how BIRKENSTOCK has influenced subcultures, inspired leading designers, and resonated with individuals globally for decades.
The exhibition will showcase never-before-seen archive materials from The Book of BIRKENSTOCK, offering a rare glimpse into the brand’s storied history. Highlights include original advertisements, vintage photos, and marketing materials sourced from private estates and public archives. The retrospective will also feature iconic brand campaigns and trend-defining fashion editorials. Adding to the experience, product displays will illustrate the breadth of BIRKENSTOCK’s design evolution, featuring unique pieces and notable designer collaborations with industry giants like Rick Owens and Toogood.
The exhibition will offer an exclusive early preview of Old Mills Never Die, a limited-edition photo book set curated by Gerhard Steidl. This collection celebrates BIRKENSTOCK’s legacy through the eyes of some of today’s most influential photographers. Henry Leutwyler captures the treasures from BIRKENSTOCK’s archives and production processes, while Werner Bartsch takes viewers on a visual journey through the brand’s production sites in Germany, highlighting the people and places that define BIRKENSTOCK today. Adding a subversive edge, Juergen Teller’s Golborne Road series portrays the authentic characters of Notting Hill, all sporting BIRKENSTOCK footwear.
The 250th anniversary exhibition will be open from Thursday 5th September to Sunday 8th September between 12:00 and 18:00 at Dray Walk Gallery, 91 Brick Lane, E1 6QL.
