Beats announces its first-ever collection of reinforced charging cables in an assortment of lengths and colours. Beats Cables are available to order starting today at apple.com/uk/ in four electric colours – Bolt Black, Surge Stone, Nitro Navy, and Rapid Red – at £18.99 for a single cable and £34.99 for a pack of two.
Beats Cables are made with a tangle-free woven design for increased durability and to prevent fraying. The cables are available in two convenient lengths – 1.5 meters and 20 centimetres (8 inches) – for both stationary and portable use.
“From bold colours and packaging to bringing product features to life with the Pill People campaign, we’re energising this category in true Beats fashion.”
Beats CMO, Chris Thorne
The cables are offered in a variety of configurations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. Power adapters are not included in purchase.
“Pill People” Campaign
To launch Beats into this new category, the iconic “Pill People” return for a comedic spot highlighting the cables’ features and uses. Voiced by comedians Ben Marshall, Desi Banks and Megan Stalter, the campaign is available now across Beats’ social media channels.
Compatibility and Features
USB-C to USB-C works with USB-C Apple and Android devices and is built for charging, syncing, audio, CarPlay, and transferring data. It charges USB-C compatible Beats headphones and speakers while listening to audio or streaming lossless audio.
When used with compatible hardware, USB-C to USB-C also supports fast charging up to 60 watts and can transfer data at USB 2.0 rates. For fast, efficient charging, pair the USB-C cable with a USB-C power adapter and conveniently charge compatible devices from a wall outlet.
USB-A to USB-C is designed for charging, syncing, CarPlay, and transferring data. Fast charging reaches up to 15 watts on select iPhone and iPad models, and data is transferred at USB 2.0 rates.
USB-C to Lightning is compatible with iOS and iPadOS devices that have Lightning ports and supports charging, syncing, and CarPlay – with fast charging on select iPhone and iPad models.
Bold Colours
Beats Cables come in an array of colours—including Bolt Black, Surge Stone, Nitro Navy, and Rapid Red – and a variety of lengths, including:
- USB-C to USB-C (1.5 m) in Bolt Black, Surge Stone, Nitro Navy, and Rapid Red.
- USB-A to USB-C (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.*
- USB-C to Lightning (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.*
- USB-C to USB-C (2-pack, 1.5 m) in Bolt Black.
- USB-A to USB-C (2-pack, 1.5 m) in Bolt Black.
- USB-C to USB-C (20 cm) in Bolt Black.• USB-A to USB-C (20 cm) in Bolt Black.
- USB-C to Lightning (20 cm) in Bolt Black.
USB-A to USB-C (1.5 m) and USB-C to Lightning (1.5 m) in Rapid Red will be available this summer.
Designed with the Environment in Mind
Beats’ cable packaging is made from 100% plant-based material sourced from recycled fibre and sustainable forests.
Pricing and Availability
Beats cables are available to order starting today for £18.99 (1.5 meters and 20 centimetres) and £34.99 (1.5 meters, two-pack, USB-C to USB-C and USB-A to USB-C) from apple.com/uk/ in the UK, with on-shelf beginning Thursday, April 17.
