Beats by Dre ambassador, Alessia Russo stars in Alessia Russo: Level Up, Beats’ latest content piece for the summer’s most anticipated football tournament. The playful video flips between the real and virtual world, depicting Russo’s journey as a footballer and her current role as a Lioness playing on a world stage.
In the video game, Russo dodges obstacles to avoid injuries, levels up through the ranks of the footballing world and is seen making her iconic back heel goal during the Euros in 2022. The final level of the game illustrates Russo facing her most challenging battle to date: playing in a global competition. Alessia looks defiantly into the eyes of the opponent, tuning back into the real world with her Beats Studio Pro headphones, a nod to her previous appearance in Beats’ ‘Defy the Noise’ campaign.
Alessia wears Beats Studio Pro in Sandstone and will be available to order starting 9th August @ 8 a.m. BST in four premium colours, Black, Deep Brown, Navy and Sandstone, for £349.99 GBP from apple.com/UK with shipping and on-shelf beginning 10th August.
