Beats and multi-hyphenate entrepreneur Kim Kardashian announce the first-ever custom collaboration for Beats Fit Pro, the brand’s latest true wireless earbuds. “Beats x Kim” will be available for purchase online Tuesday, August 16, at Apple.com/kim and in stores on Wednesday, August 17.
“Beats x Kim” sits at the intersection of fashion and functionality, with high-quality tech outfitted in Kim Kardashian’s signature minimalistic aesthetic. The reimagined Beats Fit Pro comes in three neutral colours: Moon (light), Dune (medium) and Earth (deep). Versatile hues and the innovative wingtip design provide a secure fit to seamlessly transition through the day’s activities, from the gym to the office and everywhere in between. Equally designed as a statement accessory, users can express their identity through colour by creating monochromatic or contrasted looks.
“I wanted to break away from the idea that headphones have to be colorful to make a statement,” said Kim Kardashian. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”
To accompany the launch, Kim Kardashian stars in the official “Beats x Kim” campaign and shares her inspiration for the collaboration and a behind-the-scenes look at the shoot.
Beats Fit Pro are the most advanced and innovative Beats earphones to date and provide a premium sound experience with Active Noise Cancellation, Transparency and Adaptive EQ modes, spatial audio with dynamic head tracking, and the Apple H1 chip. It is also compatible with Android phones by downloading the Beats companion app.
