Absolut Vodka and Aries have joined creative forces to unveil Absolut Haring x Aries, a limited-edition fashion collection that fuses the vibrant worlds of art and fashion in a riot of colour and energy. Inspired by Keith Haring’s legendary Absolut artworks, the collaboration launches on 10 October and pays tribute to the artist’s iconic partnership with Absolut from the 1980s.
More than a celebration of fashion, Absolut Haring x Aries is a meeting of shared values. For Absolut, creativity has always been a force to inspire, transform, and unify—principles that echo Haring’s belief that art should live beyond gallery walls and into everyday life.
Maxime Henain, Head of Culture & Partnerships, Absolut, said:
“Absolut is a cultural mixer, consistently playing in the spaces of fashion, art and music. This Haring-inspired collection with Aries unites those worlds, cementing Absolut as a brand that amplifies creative expression and makes art accessible to everyone.”
Haring’s playful and universally recognisable motifs—dancing figures, radiant babies, barking dogs—remain powerful symbols of creativity as a unifying force for positive change. This collaboration with Aries underscores the enduring influence of his vision.
A Vibrant Collection of Wearable Art
The six-piece collection reimagines Haring’s bold aesthetic through Aries’ distinctive luxury streetwear lens. From jeans and tees to hoodies, ties, and accessories, each item references Haring’s original Absolut Vodka paintings—an iconic campaign the artist created nearly 40 years ago after being recommended by close friend Andy Warhol.
Sofia Prantera, Creative Director, Aries, said:
“This collaboration celebrates our shared passion for art, graphics, and illustration. Keith Haring’s legacy sits perfectly within that space, and I’m thrilled we could bring our visions together in such a vibrant partnership that nurtures a community of artists, designers, and enthusiasts who continue to inspire us.”
The launch follows Absolut’s Haring-Cross pop-up at London’s Charing Cross Station—a cultural homage to Haring’s timeless work—and coincides with the global release of the Absolut Haring Artist-Edition Bottle. The bottle design features Haring’s signature, debossed logo, and hallmark dancing figures in vivid red and yellow against the signature Absolut blue. Around the neck, a hand-drawn reinterpretation of the Absolut medallion featuring founder L.O. Smith adds a personal, artistic touch.
The Absolut Haring x Aries collection will be available exclusively at ariesarise.com from October, with prices ranging from £25 to £280.
David Stark, Founder and CEO, Artestar, representing the Keith Haring Studio, added:
“Keith’s vision was grounded in the belief that art should be for everyone. This collection with Aries and Absolut revitalises a pivotal moment from the 1980s in a way that will engage new audiences and carry his spirit forward for generations to come.”
