Luxury beauty brand YSL Beauty has officially unveiled its latest complexion innovation, the Skin Affair Soft Glow Cushion Foundation, introducing a lightweight, skincare-infused cushion foundation designed for effortless touch-ups throughout the day.
Fronted by global ambassador Dua Lipa, the launch marks a new chapter for YSL Beauty’s renowned cushion foundation collection, combining luxury packaging, skincare benefits and buildable coverage in one portable compact.
For beauty lovers embracing the “clean girl” aesthetic or anyone looking for flawless skin on the go, the new release aims to make everyday makeup quicker, easier and more luxurious.
Dua Lipa Stars in the New YSL Beauty Campaign
The campaign showcases Dua Lipa enjoying the glamour of everyday luxury, carrying the new pearly pink compact like a designer accessory while demonstrating its portability and quick application.
YSL Beauty says the foundation delivers a naturally radiant finish that can be built up without ever looking heavy, making it ideal for both minimal makeup looks and full-glam occasions.
According to YSL Beauty Global Makeup Artist Sam Visser, the cushion foundation is designed to complement traditional liquid foundations rather than replace them, making it ideal for refreshing makeup throughout the day.
A Lightweight Cushion Foundation With Skincare Benefits
The YSL Skin Affair Soft Glow Cushion Foundation launches in 31 shades, featuring a formula designed to provide:
- Lightweight, breathable coverage
- Soft-focus radiant finish
- Buildable coverage
- Long-lasting hydration
- Easy touch-ups throughout the day
The formula contains a blend of skincare ingredients including:
- 3% Squalane
- Polyglutamic Acid
- Niacinamide
- Jasmine Petals
YSL Beauty says these ingredients help keep skin feeling hydrated while maintaining a natural-looking glow.
Luxury Packaging Meets Everyday Practicality
One of the biggest talking points is the cushion’s couture-inspired design.
The refillable compact features:
- Quilted pearly pink casing
- Oversized YSL Cassandre logo
- Built-in application puff
- Spill-free cushion system
- Refillable cartridge
To celebrate the launch, YSL Beauty is also introducing a limited silicone carrying case featuring a gold keychain attachment, allowing users to attach the compact to handbags or belts as part of the growing bag charm trend.
The accessory will be available as a selected gift-with-purchase at participating Sephora stores during the pre-launch period.
Sustainability Remains Part of the Design
YSL Beauty has also highlighted the product’s sustainability credentials.
The refillable system reduces packaging weight by 54% compared with purchasing an entirely new compact, while jasmine used within the formula is sourced through the brand’s Ourika Community Gardens programme in Morocco, supporting biodiversity and responsible ingredient sourcing.
Finding the Right Shade
The foundation shares the same shade naming system as the popular All Hours Foundation, making it easier for existing customers to find their match.
Shades are categorised by:
- Skin tone (Light, Medium or Deep)
- Undertone (Cool, Neutral or Warm)
- Depth level (1–10)
Selected YSL Beauty counters will also offer Shade Match Technology, developed with Newtone, using digital complexion analysis alongside consultations with beauty advisors to recommend the most suitable foundation shade.
How to Apply
YSL Beauty recommends applying the cushion foundation by:
- Pressing the puff gently into the cushion.
- Removing excess product on the compact lid.
- Tapping onto the centre of the face before blending outwards.
- Building coverage only where needed.
- Using the tip of the puff for under-eye application.
The tapping technique is designed to create an even, natural-looking complexion while helping blur pores and imperfections.
Where to Learn More
Consumers can discover more about the new Skin Affair Soft Glow Cushion Foundation, available shades and future availability through the official YSL Beauty website.
