YSL Beauté has transformed its corner of Selfridges into its own Parisian YSL Patisserie this month, celebrating the launch of its new Make Me Blush Cream. Running until 23rd September, the immersive pop-up takes inspiration from the codes of a classic French pâtisserie, using YSL Beauté’s bold aesthetic and playful approach to beauty to bring the new skincare-infused cream blush to its fans in a deliciously creative way throughout the month.
Visitors can discover their ideal shade through personalised YSL Beauté makeup consultations, experiment with the collection, and capture their looks within the pâtisserie-inspired beauty playground. Following a Make Me Blush Cream purchase, guests can also play for YSL Beauté gifts including YSL Loveshine minis and branded mirrors, while customers spending £100 on YSL makeup can receive a premium off-white YSL pouch (subject to availability).
The Make Me Blush Cream is a lightweight, hydrating formula infused with hyaluronic acid, peptides, Goji Berry, and Rosehip, designed to melt seamlessly onto the skin and build from a sheer wash of colour to a more vibrant flush. The six shades include a warm rosy taupe Hot Mauve, a vivid fuchsia pink, Raspberry Glaze, an iconic cool pink Nude Lavallière, and a medium coral Peachy Nude. Priced at £44, the blush comes housed in YSL Beauté’s distinctive vinyl clutch, and delivers longwearing colour with a comfortable, glowy finish – an essential addition to your autumn beauty wardrobe.
The YSL Patisserie can be found at Selfridges, 400 Oxford St, London W1A 1AB, and will be available to visit until 23rd September. You can discover the YSL Make Me Blush Cream and shop the full range at YSL right here.
