WW – the new Weight Watchers – launches WellnessWins™ has launched an innovative rewards programme that recognises members for everyday behaviours that are proven to lead to healthier habits. Innovative, app-based rewards programme helps people make meaningful behaviour changes that have a positive impact on health and wellbeing.
Members will earn “Wins” for tracking meals, activity and weight. Wins can be redeemed for a range of products, services and experiences designed to inspire members on their wellness journeys – from custom WW products available exclusively for members to special offerings and experiences curated through new partnerships with imaginative companies such as YogaMatters.
As WW moves beyond weight to wellness and continues to innovate as a technology experience company, we want to enhance our digital experience in ways that are meaningful to people’s lives,” said Mindy Grossman, President and CEO, WW. “The new WellnessWins™ rewards programme is a prime example of how we are meeting people at every step of their wellness journey, uniquely rewarding members for building healthy habits and unleashing a suite of new experiences, products and services that will help motivate them along the way.”
Rewarding Members for Building Healthy Habits
With WellnessWins™, simple but crucial steps that lead to healthier habits become Wins, which can be redeemed for Rewards.
Wins: Wins are automatically earned through the WW app when members track their meals, activity, and weight management.
Personalised Progress Updates: Members can see how many Wins they’ve earned in a day, a week, or overall in the Wins Dashboard in the WW app
Redeem Wins for Rewards: Members can browse rewards in the Journey tab in the WW app. Wins do not expire and can be redeemed at various stages of a members’ journey.
Unique Partnerships and Experiences for Members
In addition to the exclusive products developed by WW for the WellnessWins™ rewards program, WW is partnering with leading health and fitness, retail, wellness and lifestyle companies to provide members with fun and unique rewards opportunities. Through these partnerships, when members rack up Wins they can unlock premium rewards. At launch, UK members will have access to yoga equipment and wellbeing products through our partnership with Yoga Matters.
YogaMatters, offers the most extensive range of yoga products including equipment, clothing and wellbeing products.
Our years of behaviour change experience have revealed the importance of consistent inspiration in building healthy habits, and there is power and significance in small, everyday behaviours on long-term change,” said Gary Foster, Ph.D., Chief Scientific Officer, WW. “In fact, results from a WellnessWins™ pilot program showed increased engagement and satisfaction among members.
WellnessWins™ is available for all WW members with the latest app upgrade on January 30th.
For more information, please visit https://www.weightwatchers.com/uk/.