Jamaican rum brand Wray & Nephew is bringing the vibrant spirit of Jamaica to South London with a summer-long residency at Pop Brixton, combining live sport, music, cocktails, fashion and cultural celebrations.
Running from 17 June until 30 September, the activation transforms the popular Brixton venue into a hub for fans looking to enjoy major sporting moments alongside authentic Jamaican food, music and drinks. The residency is part of Wray & Nephew’s global Jamaica Wins the World campaign, celebrating the international influence of Jamaican culture across music, fashion, art and sport.
For more information about the brand, visit the official Wray & Nephew website: Wray & Nephew UK
Exclusive Limited-Edition Jamaican Culture Scarves
At the heart of the campaign is the launch of a highly limited wearable scarf collection designed by Jamaican artist Nurse Signs.
Inspired by the Jamaican flag, the scarf has been designed as both a fashion statement and a celebration of the Jamaican diaspora. The versatile accessory can be worn as a traditional scarf or styled as a bandana, creating a bold expression of Jamaican pride.
Only 1,500 scarves will be available across London through a promotional partnership with selected retailers. Fans can secure one by purchasing a 70cl bottle of Wray & Nephew Overproof Rum while stocks last.
The campaign was developed alongside creative agency CHÉ Creative and features a line-up of influential Jamaican talent, including Grammy-nominated artist Shenseea and fashion designer Rachel Scott.
Pop Brixton Becomes a Summer Sports Hub
Throughout the summer, visitors to Pop Brixton can enjoy live sports screenings, DJ sets, exclusive merchandise giveaways and signature Wray & Nephew cocktails, including the brand’s popular Rum Punch. Pop Brixton is known for its mix of independent food traders, bars and cultural events, making it an ideal venue for the residency.
The venue will also host a dedicated Jamaican culture celebration event on 23 June from 6pm to 9pm, bringing together music, community and Caribbean-inspired experiences.
Find upcoming events and updates via the official Pop Brixton website: Pop Brixton What’s On
Celebrating Jamaica’s Global Influence
The initiative reflects Wray & Nephew’s long-standing connection to Jamaican culture. The iconic white overproof rum has been a staple of Jamaican celebrations for generations and remains one of the country’s most recognised exports. The brand continues to support music, sport, entrepreneurship and cultural initiatives both in Jamaica and internationally.
Visitors attending the residency can expect a programme packed with sport, entertainment and community-focused experiences that showcase the influence Jamaica continues to have on global culture.
Where and When
Event: Wray & Nephew Summer of Sport Residency
Venue: Pop Brixton
Address: 49 Brixton Station Road, London SW9 8PQ
Dates: 17 June – 30 September 2026
Special Event: Jamaican Culture Celebration, 23 June, 6pm–9pm
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