WORLD’S FIRST RUN WITHOUT A FINISH LINE with Asics

Ever wondered what you could achieve when you take away the mental and physical constraints of a ‘finish line’? ASICS wanted to find out, and invited runners from around the world to put their new energy saving GLIDERIDE™ shoes on their feet and discover what happens when there are no barriers to hold them back.

Bringing together a group of leading experts – including world-renowned sport scientist Professor Samuele Marcora from the University of Bologna, ASICS RUNKEEPER™ data analysts, elite coaches and the ASICS Institute of Sport Science (ISS) – the sport performance brand designed a unique race on the stunning Bonneville Salt Flats in Utah. 22 runners across a range of abilities were challenged to put the latest technologies and thinking in running performance to the test, exploring how energy saving technology can assist them in a race format designed to create a level playing field. Runners took part in the ultimate race against themselves.

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