WORLD’S FIRST RUN WITHOUT A FINISH LINE with Asics

Ever wondered what you could achieve when you take away the mental and physical constraints of a ‘finish line’? ASICS wanted to find out, and invited runners from around the world to put their new energy saving GLIDERIDE™ shoes on their feet and discover what happens when there are no barriers to hold them back.

Bringing together a group of leading experts – including world-renowned sport scientist Professor Samuele Marcora from the University of Bologna, ASICS RUNKEEPER™ data analysts, elite coaches and the ASICS Institute of Sport Science (ISS) – the sport performance brand designed a unique race on the stunning Bonneville Salt Flats in Utah. 22 runners across a range of abilities were challenged to put the latest technologies and thinking in running performance to the test, exploring how energy saving technology can assist them in a race format designed to create a level playing field. Runners took part in the ultimate race against themselves.

Tags from the story
More from Kristine Anonuevo
LEWIS HAMILTON AND HÉCTOR BELLERÍN TALK TRAINING AND TATTOOS AT PUMA IGNITE FLASH EVOKNIT EVENT
PUMA men’s global training ambassador and four-time World Champion Lewis Hamilton shared...
Read More
0 replies on “WORLD’S FIRST RUN WITHOUT A FINISH LINE with Asics”