Heineken, official global beer partner of Formula 1, celebrated the EMIRATES FORMULA 1 70TH ANNIVERSARY GRAND PRIX 2020 by hosting a special, socially distanced Drive-In screening on Sunday 9th August at Mercedes-Benz World in Weybridge, UK.
The Drive-In was a full-day experience specially designed to thank frontline staff during the recent COVID-19 pandemic. Bringing together F1® fans from within UK’s healthcare service, Heineken provided this unique opportunity to enjoy the iconic sport’s 70th Anniversary Grand Prix and get a little closer to the action with a special welcome message from British F1® racing legend and Heineken® ambassador, David Coulthard as well as Mercedes-Benz World passenger rides.
In line with Heineken‘s When You Drive, Never Drink campaign, the event was hosted by Heineken® 0.0%, allowing people at the Drive-In to enjoy a Heineken 0.0%, even when they are driving.
Julia George, Global F1 Sponsorship Manager at HEINEKEN said: “We’re so pleased to be able to celebrate the Formula 1 70th Anniversary race with fans in such a way that allows us to socialise responsibly. As these have been incredible unprecedented times, all around the world, we wanted to use this event to say thanks to healthcare workers for all they have done over these times.”