What too wear now: PUMA X KIDSUPER STUDIOS

Global sports brand PUMA and today’s most sought after creative artist collective KidSuper Studios have just dropped their first collaboration. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player in Brazil – working to combine the energy and unbridled passion of football with the creativity and innovation of art.

KidSuper Studios is a creative artist collective in Brooklyn, New York. Founded by designer Colm Dillane, this circle of creators transforms streetwear and accessories with fresh takes on style, art, music, and sport – all from their studio in NYC. The PUMA x KidSuper Studios collaboration is about combining the love, passion and team chemistry of football to the uniqueness, innovativeness and energy of the art world.

“The PUMA collaboration was natural, I always looked to football for inspiration for all products,” said Colm Dillane. “But what I was mostly inspired by was PUMA’s history, that’s what was so special about this collection, collaborating with a brand that has over 70 years of product design – you can’t beat old images of Pele winning a World Cup in PUMA cleats, that is inspiration. I want to create a brand that can have an equal positive effect on iconic moments.”

The collection stands out with retro tailoring, bold prints, vivid color combinations, and “KidSuper Studios” signature doodle aesthetics. Key styles from the collection include a tailored jacket and pants, graphic t-shirts, jerseys, track jackets, sweatshirts, accessories, sneakers and more.

Hand drawn football sketches are used in an all-over graphic print for the PUMA x KidSuper Tailored Jacket and Pants. The jacket includes a 2-button, single-breasted closure, breast pocket, and patch pockets on front for storage solutions. The pants have front slip pockets and a back welt pocket for storage solutions with an elastic waistband with belt loops for customized comfort. This football inspired collection would not be complete without a PUMA x KidSuper Football Jersey, available in a brightly colored striped version with dove sketeching overlays and a more subtle, black striped version.

The footwear in the collection features an unfinished look with raw edges, exposed foam, and zig-zag stitching and seams. Colorful accents come from a mix of prints, doodles, and embroidered elements in a retro, multi-colored palette. PUMA’s  Style Rider, Nitefox, Cell Dome Sock, Oslo City and Wilo are all given the KidSuper treatment for this collection.

The PUMA X KidSuper collaboration doens’t stop at a lifestyle collection – a football collection is set to follow later this year. The first ever KidSuper football boot will be worn by Hector Bellerin on pitch upon the drop.

The first collaboration between PUMA and KidSuper drops on PUMA.com, at selected PUMA stores and Selfridges on 17th September, 2020 www.selfridges.com


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