What to wear now: THE NORTH FACE: YELLOW ICONS

For decades The North Face yellow has been the colour of choice for explorers around the globe. From the top of Everest to the 90’s ski scene and the streets of New York City, the colour has come to define the brand.

First introduced in 1970 with the launch of Acapulco Gold, the colourway was used not only for the way it showed up in the mountains, nor consumer taste. It was designed to stand out, and since it’s first introduction, yellow has adorned some of the brand’s most iconic pieces.

Acapulco Gold was the exclusive colour of the 1971 The North Face sleeping bag and in 1973 the Expedition Parka was offered in only two colours, Acapulco Gold and Navy – lined with Acapulco Gold.

The relationship with yellow blossomed over the years, becoming a firm favourite with athletes, including Scot Schmidt and Conrad Anker who said of the colourway “My favourite colour for expedition is yellow – it’s ‘coffee’ for the eyes and shows in zero zero conditions”.

Tim Hamilton, Global Creative Director, The North Face, explains, “there is perhaps no colourway that is more synonymous with The North Face than Summit Gold. Used as life protection visibility colour from top of mountain in summit expeditions and adopted in off mountain for all explorers”.

Today, The North Face revisits this iconic colourway, bringing iconic styles with it and re- imaginging them for the street. The bright and bold colourway now comes across key pieces including the retro Nuptse jacket and the Himalayan Down Parka, perfect as the winter months approach.

The collection is available now on www.northface.co.uk, in select The North Face stores and chosen retail partners. To keep up-to-date on future launches follow @thenorthfaceuk on Instagram, and @thenorthface on Facebook.