What To Wear Now: The North Face x Brain Dead collaboration

The North Face introduces an expedition of the mind with LA-based brand Brain Dead, a streetwear capsule featuring graphic patterns and color perspectives inspired by The North Face’s deep heritage and beginnings in Berkeley, California. Welcome to a disruptive collaboration between Brain Dead and The North Face.

Drawing on the concept of adventure as a state of mind, Brain Dead reimagined some of The North Face’s most iconic pieces to reflect the explorer’s mindset alive in the Bay Area in the 1960s and 70s. With psychedelic prints, graphics, and details that feel hand crafted, the collection brings an unexpected perspective to The North Face icons including the Denali, Nuptse and Mountain Jacket. The result is a capsule celebrating the counterculture and renaissance of creativity of the California hippy movement.

The collection that includes nine pieces, will be sold at Dover Street Market in Los Angeles starting November 29th, and at select The North Face locations, select specialty dealers and thenorthface.com starting December 6th. Full global on sale dates detailed below.

To celebrate the launch of The North Face x Brain Dead collaboration, the brand will host an event on November 29th at Dover Street Market LA that will include a performance by Yves Tumor.


Global On Sale:

4th December

  • Japan – The North Face Alter
  • Japan – Dover Street Market Ginza
  • England – Dover Street Market London


6th December

  • Australia – Lo-Fi Perth
  • Australia – Supply (Sydney/Melbourne)
  • China – Soulgoods 798
  • China – Beijing SLT
  • China – Chengdu Taikooli
  • China – Nanjing Deji
  • China – Shanghai IAPM
  • China – Shenzhen MixC
  • China – Soulgoods Sanlitun
  • England – The North Face London
  • England – END. (Newcastle/London)
  • England – Goodhood London
  • Germany – The North Face Berlin
  • Germany – Newseaum Nuremberg
  • Hong Kong – Hysan Place
  • Hong Kong – K11
  • Italy – Slam Jam Milano
  • Netherlands – The North Face Amsterdam
  • Scotland – Goodhood Glawgow
  • Spain – The North Face Madrid
  • Taiwan – Kaohsiung Han Shin Areana
  • Taiwan – Taipei A11


North America On Sale:

29th November

  • California – Dover Street Market LA


4th December

  • New York – Dover Street Market New York


6th December

  • thenorthface.com
  • wearebraindead.com
  • HBX.com
  • The North Face Prototype
  • The North Face Soho
  • The North Face Ala Moana
  • California – ACD Gallery San Diego
  • California – Blends (Costa Mesa/LA/Larchmont Village/San Diego)
  • California – Bodega LA
  • California – Bows & Arrows Berkeley
  • California – General Admission Venice
  • Canada – Livestock (Vancouver/Toronto/Winnipeg)
  • DC – UBIQ DC
  • Illinois – Saint Alfred Chicago
  • Massachusetts – Bodega Boston
  • Nevada – Feature Las Vegas
  • Oklahoma – 1032 Space Oklahoma City
  • Oregon – Machus Portland
  • Pennsylvania – UBIQ Philadelphia


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