For more than 50 years The North Face has supported women to create a platform for positive change, from sponsoring the first all-female expedition of Annapurna in 1978 to supporting Margo Hayes in her quest to become the first woman to climb 9a+.
Today, the brand announced the next step in that mission, with the launch of their International Womens Day Collection. The campaign will see an all-female designed and manufactured collection drop for the first time in the brands history.
The collection will also be the very first line produced by a new all-female factory in Jordan. The brainchild of Oryana Awaisheh, who herself has risen from translator to Executive Manager at the Jerash Garment Factory, the factory now provides more than 500 new jobs and countless more opportunities for women and their families.
For Oryana, the new campaign is the perfect way to highlight the remarkable women behind the scenes. “The world contains more skilled, talented and ambitious women than ever and I’m incredibly proud to be able to partner with The North Face to showcase the work of just a small number of these amazing women”.
The North Face enlisted British photographer and filmmaker Holly-Marie Cato to capture the stories of these remarkable women along with some more recognisable faces, including global superstar Jess Glynne, who makes her first appearance as an ambassador for The North Face.
Jess is joined in the campaign by female explorers and The North Face athletes from around Europe. Each has challenged the status-quo and pushed the boundaries for women, be it music, art, business or sport, including Freeride World Champion Marion Haerty, London-based adventurer Sofia Jin and stunt actress Marie Mouroum.
The collection includes t-shirts in the bold iconic IWD colours as well as handy sized tote bags. The T-shirt’s however are no ordinary cotton charity Tee’s, as they are made from technical fabric to encourage women to go out and explore. They also feature a vintage photograph sourced from the Yosemite Archives, showcasing two rebel females on the summit of a cliff face, having climbed up in full length dresses and heels
It’s a campaign that The North Face’s VP Marketing, Tina Rolen believes can have a lasting impact on the next generation. “The image of those women is one I think every woman today can draw power from. The North Face has been at the forefront of empowering and supporting women to achieve the unthinkable for over half a century and we’re excited to once again support the remarkable achievements and hard work shown by women such as Oryana.”
The North Face is a proud supporting partner of registered charity IWD. The collection drops today on www.northface.co.uk and in select The North Face stores. To keep up to date on future launches follow @thenorthfaceuk on Instagram, and @thenorthface on Facebook.
To learn more about the extraordinary women featured in the campaign please follow their social channels below.
- Candice Brathwaite
- Emma Svensson
- Marion Haerty
- Carlotta Vagnoli
- Jess Glynne
- Marie Mouroum
- Sofia Jin
- Caro Ciavaldini
- Riya Hamid
- Mathilde Becerra