The North Face debuted the brand’s first step in a shift towards design-driven fashion with the introduction of SS20 Black Series, its first globally-led pinnacle city collection. Focusing on innovative technology including the brands new breathable, waterproof material FUTURELIGHT™ and approached from a feminine point of view, Black Series is a premium collection designed for trailblazers who seek daring, creative risks.
Led by Head of Global Creative Tim Hamilton, the concept for Black Series was born from the desire to create a collection that embodies The North Face design-led culture with strong influences from the brand’s heritage and innovation. Inspired by The North Face proven heritage on the mountain, Black Series represents the most technologically advanced materials and construction, paired with imaginative fashion-forward silhouettes, delivering a hyper minimalist, modern aesthetic for the city explorer.
“With Black Series, we have created the next step in the evolution of The North Face as a brand that dares to disrupt and push the boundaries of innovation to deliver timeless designs that are built to last a lifetime,” said Hamilton. “In concepting the collection, we took inspiration from The North Face Archival Library, selecting styles that were born in the mountain, distilling them to their purist form, and rebuilding them into timeless reimaginations.”
To create Black Series, Hamilton brought together a team of diverse designers with experience ranging from haute couture to technical sportswear to create pieces never seen from The North Face. Similar to The North Face’s pinnacle performance collections built for mountaineering, skiing and running, designers sought to create a fashion-minded collection for consumers who seek thoughtful elevated design lines and premium materials while maintaining functionality and authenticity. The team specifically turned to two icons from the brand’s past to build the SS20 Black Series collection around: the innovative construction of the brand’s signature Geodesic Dome, and the Mountain Light jacket, one of the brand’s most popular and recognizable performance pieces.
Designed with a renewed focus on the feminine point of view, the collection will feature women’s-specific styles and ultra-feminine silhouettes as well as gender-neutral and men’s pieces. Members of The North Face’s global athlete team, Margo Hayes and Matty Hong, are featured in the collection’s creative campaign, which includes still photography and a film that pay homage to the brand’s beginnings in California’s Yosemite Valley and demonstrate how nature has inspired this city collection.
The collection will range in price from £50 to £1,220 and will be available first to The North Face VIPeak Rewards members starting February 25 on thenorthface.co.uk and in select The North Face stores. The collection will become available to the general public the following day, February 26. Information on how to join the VIPeak Rewards program is available here.
SS20 Black Series will debut on February 24 during a special event at Paris Fashion Week featuring a performance by Brooklyn-based DJ and producer, Yaeji. The full calendar of Paris Fashion Week events is available here.