With countries slowly emerging out of lockdown, StockX, the world’s first ‘Stock Market of Things’ reveals the buying trends that helped make isolation more bearable for sneakerheads and streetwear fanatics alike.
Unsurprisingly, prices increased for slides (+364%) and slippers (+62%) sky-rocketed during lockdown, with the style-savvy wanting comfy, fashionable footwear to wear around the house. The most popular slide is the Yeezy Slide Bone, which saw an astonishing 360% increase in sales during lockdown, with prices more than doubling in response to the demand.
The hottest trades haven’t just been fashion items. Bored and confined to their homes, it seems streetwear fans turned to puzzling, with sales of KAWS No One’s Home Puzzle Multi and the KAWS Stay Steady Puzzle Multi soaring by 300%.
Homewear was also front of mind, with increased demand for the already popular IKEA x Virgil Abloh home range (+31%). Demand for the limited-edition Abloh-designed IKEA products began surging back in March, with the price of the“Temporary” Wall Clock nearly doubling, and the “Wet Grass” Rug gaining £120 in resale value.
In clothing, sweat shorts have seen the biggest gain in market share (+179%), with the biggest mover in this category a pair of black Fear of God sweat shorts. Released in late 2019, the style initially only achieved a handful of sales on the platform, but following the start of lockdown, demand for these shorts has sky-rocketed, with 300 pairs sold on StockX in the past two months alone.
Tracksuit bottoms saw modest overall demand, however sales more than doubled for the Yeezy Calabasas Track Pants, with fans eager to get their hands on the laid-back style.
Another well-documented growth category is the face masks (with a price increase of 282%), with 90% of face masks increasing in resale price, overall mask sales increasing by 75% and overall mask spending up by 167%.
The face mask market is dominated by two brands — Off-White and BAPE:
The Off-White Diag Face, currently the most popular model, has nearly doubled its resale price since early March and tripled its price since January.
France saw the greatest increase in face mask spending, with buyers spending 400% more during the peak pandemic period
Jesse Einhorn, Senior Economist at StockX comments in regard to mask sales, “Since the onset of the COVID-19 crisis, StockX has witnessed a surge in demand for face masks. This is reflected in a sharp and nearly uniform increase in both the sales and resale price of masks on our platform. We first observed this uptick in early March, and at the time, the trend was largely limited to a select number of Off-White face masks. Since then, we’ve seen a spike in demand for nearly every mask and mask brand on our marketplace.”
Top categories with significant growth during lockdown (shown in GMV):
- Puzzles (+582%)
- Slides (+364%)
- Masks (+ 282%)
- Sweat shorts (+179%)
- Bearbricks (+98%)
- IKEA x Virgil (+31%)
- Sweats, including sweat pants and jumpers (+6%)
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