As football players dust off their boots for the new season, fans are geared up to see their favourite players make their moves on the pitch. The last decade has seen football and fashion collide like never before, and to mark the return of the beautiful game, StockX, the world’s first stock market of things, analysed over 50,000 sales of football-related merchandise on the platform to see who is leading the score board off the pitch.
Ronaldo and Neymar lead in popularity
From Bellerin to Pogba and Zidane, collabs between brands and players are a staple of football fashion, but three player collabs stand out when it comes to the resale market. Golden boots all round for legends Ronaldo, Neymar and Beckham.
Ronaldo – scoring 1st place in popularity with his fiery 2018 Air Max 97 collab, which has sold thousands of pairs across both adult and children sizes. The Swoosh and Portuguese star — who has long been tied to The Swoosh — released this all-red pair of sneakers in Spring 2018 as an homage to Ronaldo’s homeland, selling for twice the retail price on average.
Across all items, StockX found that the average resale price for Ronaldo sneaker collabs is roughly £260, with individual sales going for much more. These are the top three most expensive items, ranked by their highest all-time resale price:
- Nike Mercurial Superfly VI Elite CR7 FG Chapter 6 Special Edition Highest sale £1,484
- Nike Mercurial Superfly CR7 Cristiano Ronaldo Rare Gold High – Highest sale £1,077
- Nike Air Max 97 Cristiano Ronaldo Metallic Gold – Highest sale £1,053
Neymar – securing 2nd place in popularity with his Air Jordan 5 collab.,the Brazilian international football star teamed up with the Jordan Brand for this special edition in 2018. The numbers 10 and 23 on the left and right side symbolise the mutual respect between the star and longtime friend Michael Jordan.
Beckham – Former midfielder and global fashion icon David Beckham boasts 3rd place in popularity on StockX, with eight different models actively trading on the platform. His adidas Predator and Accelerator models continue to drive sales, including the adidas Predator Precision FG 25 Year Pack, selling for a high of £378 for select sizes.
Mbappé trading cards are soaring in value
Looking beyond fashion, Kylian Mbappé is also fetching big money on the platform, with his 2018 Panini Prizm World Cup Silver #80 trading card recently selling for £2,228 in July this year followed by a nearly 200% increase in price the following month, selling for approximately £6,500 in August 2020.
Mbappé’s sneaker collabs also have some serious game, with the Nike Air Max 98 Kylian Mbappe selling for an average of£150 and recent individual sales going for up to £520 as the season ramps up.
Paris Saint-Germain: the foreman in sneakers and streetwear
It’s not just footballers holding the cup for most top seller collabs. Brands and clubs are also looking to emulate the success of their players – Paris Saint-Germain being the most popular on the StockX platform to date.
Since its launch, StockX has sold over 21,000 sneaker and streetwear items associated with PSG, more than any other club merchandise on the platform, top sellers unsurprisingly being PSG Jordan collabs, all ranging from £150 to £300:
- Jordan 6 Retro PSG Paris Saint-Germain
- Jordan 5 Retro Paris Saint-Germain
- Jordan 1 Retro High Paris Saint Germain
Paris Saint-Germain collabs also resell for the highest values on the platform. Across all items, StockX found that the average resale price for Paris Saint-Germain collabs was £194. These are the top three most expensive items, ranked by average all-time resale price:
- Jordan 5 Retro Paris Saint-Germain White (F&F) – Avg. Price: £1271
- BAPE x PSG Long Down Jacket Navy – Avg. Price: £631
- BAPE x PSG Shark Full Zip Hoodie Blue – Avg. Price: £478
The second best-selling football club, in terms of collaborations, is Juventus. This is largely due to their highly-successful partnership with Palace and adidas, which yielded several popular items, with shirts going for up to £800.
*All listed prices were converted from dollars to pounds on 01/09/2020.
