What to wear now: Rita Ora is Revealed as Queen of JD

Leading global sports-fashion retailer, JD, has pulled out all the stops this year enlisting an A-list cast for their 2020 Christmas campaign, and revealing their Queen of JD, music mega-star Rita Ora.

Their newly crowned Queen leads a star-studded collective of icons and heavyweights from the worlds of music, fashion, sport and entertainment including long-time brand ambassador Anthony Joshua and other names including Aitch, Mabel, AJ Tracey, WizKid, Virgil Van Dijk, Michael Dapaah, Maya Jama, Leomie Anderson, Sam Kerr and Tom Davies who have been united by JD to celebrate the magic of Christmas in a reimagined festive wonderland.

The new blockbuster campaign champions JD as a leading destination for the world’s biggest brands and most desired products, all with a touch of festive cheer. A selection box of icons and fantasy surroundings, we see Virgil Van Dijk as a giant in an urban cityscape, Anthony Joshua in a virtual boxing ring, Michael Dapaah amongst a super-sized tracksuit and Rita Ora, the Queen of JD, atop a golden throne lined with sneakers in the fantasy JD world.


The world-class retailer will broadcast the campaign to millions through a truly multi-channel approach that will take-over OOH, TV, online and social platforms, making it unmissable for JD consumers to connect with the campaign, spreading festive magic far and wide.

Rita said, ‘I’m obsessed with trainers and streetwear and I’ve shopped in JD ever since I was a kid, so to star in their Christmas campaign and be crowned the Queen of JD is a big deal for me- I can’t wait to see the new campaign on TV! I hope everyone can take some style inspiration from our comfy Christmas looks this year and see that even if you’re at home, you can still look glamorous and add some festive sparkle to the season.’