what To Wear Now: Reebok – Zig Kinetica

Reebok drops its boldest silhouette to date: the new iteration of Zig Kinetica, a sneaker that combines innovation and functional features in an unforgettable look.

Reebok’s ZigTech technology, originally introduced on the ZigPulse in 2010, enhances the new silhouette and raises the bar even higher on footwear innovation, function and disruptive design. Reebok continued to experiment with the Zig sole last year, spotlighting the silhouette in collaborative capsules with some of the biggest names in fashion, including Chromat, Angus Chiang and Ian Paley to name a few.

Now, with the official release of Zig Kinetica, Reebok has unveiled an iconic sneaker built around the distinctive zigzag sole that channels the kinetic energy of every step. The new silhouette merges key Reebok technologies that are engineered to transcend its performance-based origin, making it Reebok’s boldest and most technical silhouette to date.

With a molded-mesh upper helps to deliver functional style and ventilation, the Zig Kinetica features an innovative, three-part energy system that includes:

·          Floatride Fuel: Energized bouncy foam helps deliver cushioning feel for everyday needs

·          Zig Energy Shell: Channels and returns the kinetic energy of your stride, while providing a bold aesthetic

·          Zig Energy Bands: A unique outsole that expands and contracts like a rubber band to provide spring-like response