Reebok repurposes a 70s icon by bringing one of the global sports brand’s most celebrated running silhouettes – the Aztec – back to the 21st century with the launch of the Classic Leather Aztec and Aztec Princess silhouettes.
The Classic Leather Aztec features all of the innovations that made the original Aztec model the ultimate running shoe of its time, now combined with another of Reebok’s iconic heritage running silhouettes, the Classic Leather. This unique fusion of two timeless retro running classics creates a new contemporary style that transcends the track.
A mix of suede and nylon on the upper tie brings the look and feel of a 70s running sneaker, coupled with raised heels that are matched with bold colorways in this lifestyle running shoe made for the evolving track.
Also in July, the brand will bring back the Aztec Princess, a female focused classic silhouette. The new sneaker’s design combines the much-loved details of the Aztec with a subtly feminine raised heel and soft chalk, green slate, sunbaked orange and white colourways.
In addition to the Classic Leather Aztec and Aztec Princess launch, Reebok continues to champion its rich running heritage with a re-release of the Aztec 79, which also launches in July. The full collection champions Reebok’s running roots, serving up heritage design and OG style.
Reebok has also delved into its running archive to bring back the Aztec 79 – one of the brand’s most iconic running silhouettes, first introduced in 1979.
Heralded as the most advanced running shoe of its time, Reebok’s Aztec debuted in the late seventies as a result of 70 years of shoe racing specialisation. The sneaker was created to focus on the distance running market and featured a series of game-changing innovations that showcased the brand’s commitment to pushing the boundaries of running shoe design.
From its shock-absorbing wedge to its durable carbon rubber heel and non-skid outersole, the highly-celebrated sneaker fuses over seventy years of Reebok’s racing shoe expertise with forward-looking engineering, construction and design.
With the Aztec 79, Reebok has stayed as close as possible to the original silhouette, with the revamped sneaker focusing on the classic side stripes on cross check design – accentuated through the use of bright colours, metallics and decorative edges. The colors, the exact same as those used in 1979 also speak to the timeframe of when the shoe was first introduced, with the palette being representative of a vibrant decade which has now been brought back to the present day.
The highly-celebrated Aztec 79 came to widespread acclaim during the 1979 Chicago International Sneaker Trade Show. Here the silhouette garnered attention for being one of the only shoes that received a coveted five-star rating from a leading pulblication at that time, ultimately enabling Reebok to enter the North American market later that year and establish itself as a leading force in the running sneaker industry.
Fast forward three decades later and the iconic silhouette returns for the street, serving up heritage design and OG style. The original blue, hyper green and red colourway brings retro 70s era inspiration in contemporary nylon and luxe suede, while the exposed foam tongue and collar lining further celebrate the sneaker’s roots.
Reebok’s Aztec 79 is available from Reebok.co.uk for £89.95
Reebok’s Classic Leather Aztec and Princess silhouettes are available from July 15th at Reebok.co.uk