What to wear now: Puma

Sports company PUMA has unveiled three customized FIGC football jerseys in tribute to Italian renaissance art and fashion culture. The project is a collaboration with custom football jersey designer The Football Gal who has created three bespoke jersey designs to compliment the iconic renaissance patterns used for each of the jerseys.

The special one-off jerseys are designed to celebrate Italy’s history, culture and personality as PUMA merge football with art and fashion. All three jerseys take inspiration from Italian renaissance, high-end fashion, art deco and art nouveau merging elements of nature, geometry and symmetry.

The Football Gal said: “My main aim of the project was to focus on elements of Italian renaissance in terms of its emphasis on symmetry, natural forms and creating eye movement through the floral designs. I love the concept of wearable art from different elements and incorporating them on football jerseys. This trend is giving fans (as well as non-fans) a chance to be creative and free to incorporate football into their style.”