Global sports brand PUMA and First Mile have co-created a sportswear collection made from recycled plastic, rooted in social impact and human connection.
Crafted to help you perform your best during any workout, the PUMA x FIRST MILE collection consists of shoes and apparel made from recycled yarn that is manufactured from plastic bottles collected in the First Mile network.
The First Mile is a people-focused network that strengthens micro-economies in Taiwan, Honduras, and Haiti by collecting plastic bottles to create sustainable jobs and reduce pollution. The bottles are then sorted, cleaned, shredded, and turned into yarn, which is later used to create products with purpose that truly empower from the first mile forward.
“Even though one of the key benefits of this partnership is social impact, the PUMA and First Mile program has diverted over 40 tonnes of plastic waste from landfills and oceans, just for the products made for 2020. This roughly translates into 1,980,286 plastic bottles being reused,” said Stefan Seidel, Head of Corporate Sustainability for PUMA. “The pieces from this co-branded training collection range from shoes, tees, shorts, pants and jackets—all the apparel is made of at least 83% to even 100% from the more sustainable yarn sourced from First Mile.”
The collaboration with First Mile is part of PUMA’s commitment to reduce its environmental impact and live up to its code of being “Forever Better”.
The first PUMA x FIRST MILE training collection will be available starting February 21st, 2020, in PUMA.com, PUMA Stores, and selected retailers worldwide.
To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER