Sports company PUMA and British luxury shoes and accessories brand, Charlotte Olympia, have come together again for a collection of footwear, apparel and accessories inspired by the superwomen of the circus.
The second collaboration from PUMA and Charlotte Olympia honors the strong, beautiful and different representations of femininity of superwomen of the circus, with a spotlight on acrobats. A hula hoop performance by ‘The Amazing Amazi’ showcases the collection for the campaign video, unifying the pieces and inspiration as one. Charlotte Olympia’s signature whimsy and playfulness lend themselves perfectly to the theme, creating a fun and inspiring PUMA x Charlotte Olympia collection. The pieces include a mix of streetwear and sporty, tight-fitted silhouettes with circus-inspired finishings. Beautiful details like embroidery, ruffles, and unique cut lines add a feminine touch to the dark silhouettes in black and burgundy.
The footwear features a mix of natural, soft materials with high shine meshes and metallics, brogue detailing, and ruffles on PUMA icons like the Pulsar, Cali Wedge, Mile Rider and Rise. The PUMA X Charlotte Olympia Rise comes in an all-black upper with playful details like satin ribbon laces, delicate ruffles on the lateral, leather overlays, and gold piping on the quarter.
Perhaps the most eye-catching piece in the collection, the PUMA x Charlotte Olympia Jumpsuit, features a co-branded elastic waistband and twisted front construction. This jumpsuit is made for any occasion with its v-neck, tight fit, and all-black construction.
Another standout piece in the collection, the PUMA x Charlotte Olympia Reversible Bomber Jacket, is a glam-retro bomber jacket which has two options of being worn. One side is burgundy with the PUMA Cat logo in a graphic all-over print, while the other side is all-black with spider web quilting and “Charlotte Olympia” emblazoned across the back.
Another interchangeable piece in the collection, the PUMA x Charlotte Olympia Headband, is a knitted headband with gold threading. The piece can be worn two different ways: one side with turban knot detail to create a feminine retro look and the other with a woven label with the co-branded logo for a cleaner, sporty look. In a trend-relevant bucket silhouette, the PUMA x Charlotte Olympia Bucket Bag includes iconic Charlotte Olympia feline ‘Kitty’ embroidery and a quirky ear detail on the front pocket. The bag comes with a fully detachable and adjustable webbing shoulder strap and a short carry handle, also in webbing. A drawcord opening into the main compartment and zip pocket on the front makes for easy storage solutions.
London-based footwear and accessories designer Charlotte Olympia Dellalfounded her eponymous brand in 2008. Her luxurious and whimsical designs are known for their meticulous attention to detail, arresting use of color and feminine silhouettes.
For more info check out: https://eu.puma.com/uk/en/