what to wear now: PUMA x BUTTER GOODS

Sports company PUMA and Australian skate label Butter Goods have joined forces to drop a new trainer collection heavily inspired by nostalgia and the ‘90s. Available to cop now from PUMA.com, PUMA stores and select retailers, PUMA and Butter Goods fans alike can get their hands on the new collection, with prices starting at £110.

Founded in Perth, Australia in 2008, Butter Goods first began with the ambition of celebrating the love of music and skateboarding the founders grew up on. Connecting to the nostalgia, the Butter Goods’ worldwide community quickly grew. Today the brand exists in a place where skateboarding and music collide, inspired by the different counter cultures that were born through those movements.

With both brands anchored in sports heritage, it was a natural fit for this special collaboration. The PUMA x BUTTER GOODS Basket VTG released today kicks off the partnership with the full collection taking inspiration from sports advertising in the late ‘90s and early 2000’s, set to drop in August.

Giving it a nostalgic feel, the PUMA x BUTTER GOODS Basket VTG comes in a cream, corduroy upper with a white stitched formstrip. Also included in the pre-release is a white graphic tee, featuring a vintage logo of the PUMA cat sitting on top of the Butter Goods logo.

Grab the exclusive first drop of PUMA x BUTTER GOODS here and stay tuned for the full collection set to release later this summer.


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