what to wear now: New Era x The Hundred

The Hundred – a new 100-ball cricket competition fusing epic entertainment with high energy sporting action – and New Era – the global headwear brand – come together to release a lookbook featuring a collection of new lifestyle caps designed for the inaugural competition.

The lookbook release builds towards the launch of The Hundred this July, featuring eight teams across seven cities – London, Birmingham, Nottingham, Cardiff, Manchester, Leeds and Southampton. Featuring world-class players on the pitch and stars from the world of entertainment off it, The Hundred is set to be this summer’s must-see event.

Each team’s design and personality is brought to life through New Era’s world renowned 9FIFTY and 9FORTY snapback caps. The collection is now available from The Hundred’s newly launched online store and selected retailers, alongside various styles in a range of fabrics including the lightweight, breathable and UV-protected Diamond Era fabric.

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