The Hundred – a new 100-ball cricket competition fusing epic entertainment with high energy sporting action – and New Era – the global headwear brand – come together to release a lookbook featuring a collection of new lifestyle caps designed for the inaugural competition.
The lookbook release builds towards the launch of The Hundred this July, featuring eight teams across seven cities – London, Birmingham, Nottingham, Cardiff, Manchester, Leeds and Southampton. Featuring world-class players on the pitch and stars from the world of entertainment off it, The Hundred is set to be this summer’s must-see event.
Each team’s design and personality is brought to life through New Era’s world renowned 9FIFTY and 9FORTY snapback caps. The collection is now available from The Hundred’s newly launched online store and selected retailers, alongside various styles in a range of fabrics including the lightweight, breathable and UV-protected Diamond Era fabric.
Alongside the 9FIFTY Stretch Snapback and the 9FORTY, both of which are featured in the lookbook, the 39THIRTY is available for purchase from The Hundred’s online store. Fans can also get their hands on the player kit and merch ready to support their favourite teams this summer.
This collaboration sees The Hundred join some of the world’s most high-profile sports, including NBA, NFL and MLB, in its association and official three-year partnership with New Era.
The 9FIFTY, 9FORTY and 39THIRTY caps are now available with an RRP of £31, £19 and £26 respectively from thehundred.com
To get access to the online store, take part in competitions to win merchandise and tickets and get the latest news for The Hundred, click here.thehundred.com
