Lyle & Scott are thrilled to announce the second drop of their ‘Memories are Made’ collaboration with Lovers FC. Following the success of the first sold-out February collection, the latest installment between the Scottish heritage brand and English football collective offers a unisex knitwear collection celebrating some of football’s most iconic team shirts.
Describing his partnership with Lyle & Scott, Lovers FC founder Neal Heard explains he was “one of the original 80’s terrace dwellers, the Football Casuals, and we were mad on our Lyle and Scott knitwear; so when I decided to put my idea of turning classic kits into knitwear I thought, why not approach the best? True to their reputation, L&S brought their own exacting standards and attention to details to the collection.”
The second collaboration forays into jumpers and now polo shirts, consisting of 10 pieces re-imagining designs from legendary teams including Ajax, Juventus and Belgium. With jumpers blending lambswool with nylon and knitted polos formed from cotton, Neal states the colourful collection gives a “much thinner gauge of knit, which gives that authentic football shirt feel”.
The partnership taps This Fan Girl founder Amy Drucquer for their campaign, alongside two other members of the female-led football community. Speaking of TFG’s involvement, Amy notes “What really drew us to this collection was the way it’s rewritten the rules of football – who’s created kits in knitwear before? We loved how these classic designs were reformatted to create something playful and rebellious.”
The second Lyle & Scott x Lovers FC collaboration drops on Monday November 9th, 2020 and is available to purchase from www.lyleandscott.com. Prices range from £80 – £100 with limited availability of this collection.