For summer 2025, the HUGO x RB collab is back with a third capsule drop, bringing the brands’ spirit and unique character to the track, to the streets, and to the culture with convention-defying, statement-making styles. Showcased in a high-impact campaign starring Visa Cash App Racing Bulls (VCARB) Formula One driver Yuki Tsunoda, the latest release in this ongoing collab embodies unapologetic individuality and the relentless pursuit of on-track glory.
HUGO x RB collection features racing-inspired details and playful twists on the iconic Bull logo have been incorporated across signature casual HUGOpieces, including fresh hoodies and sweats, bold graphic tees, a statement leather jacket, and, in a HUGO x RB first, accessories such as caps and sneakers.
2025 marks HUGO’s second year as the official apparel partner of the Visa Cash App Racing Bulls (VCARB) Formula One Team. From the beginning of new F1 season, HUGO has featured on the team’s race suit, teamwear, and livery. Alongside high-performance racewear, the brand also designs and develops off-duty looks for VCARB drivers Yuki Tsunoda and Isack Hadjar, and outfits the entire team in travel wear from its collections.
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