British watchmaker Christopher Ward launches its first-ever TV advertising campaign – a bold and optimistic move in the watch industry, which has otherwise seen event cancellations, launch postponements and production shutdowns in the wake of Covid-19.
Airing across the Sky network including Sky One, Sky Sports, Sky Atlantic and Sky Witness from 1st May, the new TV (and digital) ads created by the agency Beehive, show that Christopher Ward is not only a brand looking to the future but one that is unafraid to press on with its launch and growth plans in such unprecedented times.
The new ads (being entirely product rather than celebrity focussed) take the viewer on a horological journey through the internal workings of Christopher Ward‘s new C60 Sapphire dive watch – bringing to life all its intricate details and components along the way.
Whilst an intrinsically calming and soothing colour, the blue hue at the heart of Christopher Ward’s NEW C60 Sapphire is all about making a statement. Its eye-catching yet translucent sapphire dial – a complex feat in watchmaking – is as much of a talking point for its good looks as it is for its design credentials.
So, if you like a watch that does the talking (but doesn’t cost the same as a small studio flat), the NEW C60 Sapphire is for you, being right at home on your wrist whether you’re suited and booted for the city or dressed to impress.