Premium sportswear brand, Castore, has released its first athlete campaign video featuring Owen Farrell. The content is the first in a series of Better Never Stops campaign films and highlights the dedication and relentless attitude of the England captain.
The film has been released ahead of England’s crucial Six Nations game with an unbeaten gritty Welsh team. With the championship on the line, the game is being touted as England’s most important fixture since the World Cup Final, with Farrell looking to make a real impact to curtail Wales’ hunt for the Triple Crown.
The Castore film shows Farrell’s ruthless passion to make the absolute most of his ability, a characteristic he has become renowned for in almost a decade of playing Rugby at the highest level – bringing to life Castore’s philosophy of Better Never Stops.
The film takes the viewer through typical day in Farrell’s life, from arriving at training early, to pushing himself rigorously in the gym, then slotting kick after kick through the posts to make sure his kicking is metronomic on matchday, staying late to work meticulously on his extras and getting up and going again the next day, striving to be better.
The Owen Farrell Better Never Stops film is the first in a long line of athlete content from British sportswear brand, Castore, who have partnered with a host of Britain’s top sports stars. Future Better Never Stops films will include Britain’s greatest ever tennis player Andy Murray, cricket World Cup winner Jos Buttler and Olympic gold medallist Adam Peaty.
To find out more or shop the collection, visit castore.com
