Leading up to the highly anticipated release of the first-ever feature film to star the global icon Barbie hitting theaters this July, the iconic skate brand Impala and Barbie The Movie, based on Mattel Inc.’s Barbie brand, come together to launch a three-piece skate collection inspired by the skates that appear in the upcoming film.
With the debut of Barbie x Impala on June 1st, fans will be able to get the look of Barbie and her boyfriend Ken’s vibrant, retro-inspired skate gear seen in the movie. This collaboration brings the Barbie Bright Yellow Lightspeed Inline Skates to life, along with the matching Barbie Bright Yellow Protective Set and a coordinating Sock 3 Pack.
The fun and playful capsule was born from the global brands’ shared mission to inspire and empower .
“Our collaboration with Barbie represents our shared commitment to promoting and encouraging fun, inclusivity and self-expression. We are proud of our global community of skaters that are welcoming to all, from all walks of life and all levels of skating ability. Impala truly is for everyone and we aim to celebrate that in everything that we do.”
Gwenn Strating Moen, Global Marketing Manager
Barbie x Impala will retail for 29.95€ – 189.95€ and will be available starting June 1st on https://impalaskate.eu and specialty shops.
About Impala Skate:
Launched in Melbourne Australia in 2017, Impala is driven by a passion for skating, self-expression, creativity and building connection through community. With a nostalgic throwback to the 70’s and all the way to Y2K, Impala is bringing back the yesteryears of skate.
Our mission is to help support a positive and encouraging community for skaters of all levels that is welcoming to and celebrates diversity in all walks of life. Impala is for everyone!
About Mattel, Inc.:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
About Barbie The Movie:
To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken. Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, an NG/BB Pictures Production, a Mattel Production, BARBIE. The film will be distributed worldwide by Warner Bros. Pictures and released in theaters only nationwide on July 21, 2023 and internationally beginning 19 July 2023.
