what to wear now: Adidas UltraBOOST Energy Crew

Adidas has launched a virtual ‘courier service’ tailored to runners across the capital, delivering much-needed energy boosts for people struggling to find motivation to get out and run, during lockdown.

A recent global study commissioned by adidas highlighted that 41% of people cited bad weather as the factor that prevents them from running – so as dark mornings and miserable conditions continue, the UltraBOOST Energy Crew hotline has opened for business to give London runners encouragement to not just get out and run, but love it too.

The newly launched service can be reached via WhatsApp and will offer a series of hi-energy rewards across London boroughs distributed by lead courier Yung Filly. Motivational boosts will include energy boosting packs including the new UltraBOOST 21s, inspirational shout-outs from TV personality Maya Jama, and one-on-one virtual coaching sessions with British sporting royalty, Dame Jessica-Ennis Hill.

Maya Jama comments on her involvement in the new service: “I am so glad to be part of the UltraBOOST Energy Crew. I love London – everything about it, and it’s in need of some love and energy right now! I know how much working out has helped me during this lockdown, so it’s great to be part of the team getting Londoners up, and out when they need it most!”

The UltraBOOST Energy Crew has launched in celebration of the new adidas UltraBOOST 21 running shoe, the brand’s most successful running franchise. Arriving at a time when cities around the world have been heavily disrupted by the coronavirus pandemic, the UltraBOOST 21 embodies adidas’ commitment to bring energy to people through running, helping to drive positive change and self-betterment, whilst keeping cities and communities moving.

The adidas study also highlighted the power of running and how it aids positive transformation and improved physical and mental wellbeing:

  • Over 1 in 3, identified the mental health benefits of running as one of their core motivating factors
  • Runners were shown to be 20% more likely than non-runners to experience increased energy levels
  • 40% of respondents that increased their running frequency, said that they developed a more positive outlook on life


Dame Jessica Ennis-Hill, who will be offering virtual coaching to lucky recipients, said: “We are all currently battling with trying to find motivation during this lockdown, and with the weather being so up and down, weighing up getting out for a run or staying indoors scrolling on your phone seems like a daily occurrence. The UltraBOOST Energy Crew is the ideal solution to get all London runners on the move, tailoring rewards based on the motivation they need. We are all excited to be part of the courier service team and I can’t wait to help Londoners get outside and run at a time when exercise is so important for us, both physically and mentally.”



The service will be running from Wednesday 17th until Sunday 28th February, and anyone within the Greater London area can contact the hotline. Runners can now WhatsApp ‘UltraBOOST’ to +447767 016137 to receive one of many energy boosting rewards.


To find out more about UltraBOOST 21 please visit: adidas.co.uk/running-shoes



More from Kristine Anonuevo
what to wear now: Dickies
As part of Dickies’ commitment to championing the dignity of work, the leading...
Read More
0 replies on “what to wear now: Adidas UltraBOOST Energy Crew”