adidas unveils SWITCH FWD, as it continues its commitment to unwavering innovation in the pursuit of only the best for all runners.
Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting gravity into forward motion; unlocking the potential of athletes of all levels by moving them forward with every stride. The result is a smooth-running experience that’s unique to forward technology-fueled running shoes.
The soft EVA compound midsole, working in unison with the TPU plate, ensures a stable and cushioned transition through the forefoot and midfoot during the forward motion process. Additional features of the new SWITCH FWD include a lightweight Continental™ outsole, which gives runners extra grip in all weather conditions. This is complemented by a lightweight engineered mesh upper, which features strategically placed windows on the forefoot and midfoot, for enhanced breathability.
The shoe launches in a primary white and silver, violet colorway with lucid lemon detailing for women, and a primary white and wonder blue colorway for men with lucid lemon accents.
SWITCH FWD is priced at £120 and will be available to buy globally via the adidas app, online: https://www.adidas.co.uk/running-shoes and in stores from July 27th.
