Starbucks announces the introduction of a new Starbucks Rewards programme, coming soon to the UK. The launch is part of a wider digital transformation already underway, as customers look for increasingly personalised, convenient and contactless retail experiences.
Starbucks Rewards has always been about appreciating and rewarding the most loyal customers and this evolution of the programme will reward members for how much they spend rather than how often they visit. The change will make it even easier for members to earn free drinks fast, with the average member now able to save five weeks to get their next free drink.
Members will get three Stars for every £1 spent in-store and every penny counts towards Rewards when they spend on beverages, food, coffee at home products or merchandise in participating stores. Members with 150 Stars can redeem a free barista-prepared drink of their choice and those who earn 450 Stars over a year reach Gold level status.
All members will continue to enjoy First Tastes of seasonal beverages, including Holiday favourites, before anyone else and will enjoy increased flexibility to redeem or bank their Stars. They will also receive exclusive offers personalised to them, including more ways to earn bonus Stars throughout the year.
Gold level members will continue to enjoy pre-existing exclusive benefits, such as free extra espresso shots, syrups and whipped cream, plus they will now also receive a free drink of their choice during their birthday month.
Hosted on the Starbucks UK App, the Rewards programme will also give members added flexibility. Members can customise drinks exactly to their taste and benefit from the convenience of placing an order on their way to a store, ready for them to collect on arrival. The new programme also has the added benefit of allowing customers to redeem their Stars at a time that suits them best, without the previous 30-day limit.
When the programme goes live, current members of Starbucks Rewards will receive a prompt to update both the Starbucks UK App and their password.
Existing members will not lose any Stars or previously earned benefits. Any free drink coupons already collected will be automatically migrated to the new programme and members’ existing Stars will be automatically converted to reflect the changes. Members may have to wait up to two weeks before they see these changes made within their account. Current Gold members will maintain this level while all other members will be given an additional 12 months from the date of launch to qualify for Gold.
The Starbucks UK App is available to download from the App Store for iPhone and Android, with Mobile Order & Pay available in the majority of UK stores.