Punchy are redefining Rum Punch for a new health conscious generation of drinkers – uniting drinkers & non-drinkers.
Punchy is the answer for a new generation of health-conscious consumers, with nearly a third of young people claiming they don’t drink. The drink comes in a fiery peach & ginger flavour available in both 4% and 0% ABV.
Punchy is redefining a classic whilst giving a nod to its origins: the word ‘punch’ is derived from Sanskrit the word for ‘five’: (पञ्च- pañc). So when it comes to flavours, five is the magic number, the drink combines – Peach, Ginger, Chai Spices, Soda and Premium Rum or Natural Rum Flavouring.
The unique punch is vegan friendly, gluten-free, and made from totally natural ingredients including only naturally occurring sugars – meaning it satisfies sugar-tax regulations. This flawless flavour combination is what makes Punchy so unique and whether you’re drinking or not drinking, everyone can enjoy the same fiery Peach & Ginger taste.
Paddy Cavanagh-Butler, founder of PUNCHY commented:
Punchy is one of the first drinks brands to promote moderation, by giving people a fun tasty choice for when their drinking or not. Punch is a classic drink that brings people together we’ve simply modernized and redefined it. PUNCHY will always be under sugar tax, gluten free, vegan friendly, and made from all-natural ingredients – which means everyone can share the same experience.
Punchy will be available to buy in 250ml bottles in Selfridges Oxford Street from Friday 19th October 2018.