Tequila is truly having a moment. The agave distillate has been on the rise as one of the fastest-growing spirits categories for some years now with drinkers increasingly appreciating its premium quality and high mixability in cocktails.
Lockdown has only driven its popularity further: in the UK, according to a report from British department store John Lewis and supermarket Waitrose, Tequila sales have risen 175% since lockdown measures were enforced in March with PATRÓN, the world’s first ultra-premium Tequila, selling out at Waitrose. With the at home cocktail hour making a comeback during lockdown, Bacardi research showed that the Tequila hero cocktail Margarita was the third most popular made-at-home drink over this time.
While the Margarita is an all-time favourite, Tequila owes its much overdue celebrity status to the variety of cocktails and occasions it caters for. Last year, PATRÓN conducted a research with OnePoll and results revealed that more than half of British drinkers are more likely to enjoy a tequila cocktail over a tequila shot. Plus, over 65% of drinkers enjoy tequila cocktails on a night out, demonstrating that the tide is turning and there has never been a better time to celebrate Tequila.
Here, PATRÓN tequila shows you the best simple serves to make at home and enjoy on International Tequila Day on 24th July
A variety of simple Patrón cocktails to celebrate International Tequila Day:
60ml PATRÓN Silver tequila
150ml Fever-Tree Citrus Tonic Water
Orange slice or twist for garnish
Combine all ingredients in a glass over ice
Garnish with a twist or slice of orange
50ml PATRÓN Silver tequila
150ml Grapefruit soda
Add Patrón Silver tequila to a highball glass with cubed ice
Top with grapefruit soda
Garnish with grapefruit slice
Perfect Patrón Margarita
35ml PATRÓN Reposado tequila
15ml PATRÓN Citrónge Orange liqueur
20ml Lime juice
Chill a coupe glass
Garnish class with lime wedge and ½ salt rim
Add all ingredients and ice to a shaker
Shake and strain into glass
Añejo Old Fashioned
50ml PATRÓN Añejo Tequila
7.5ml Simple syrup
1 dash Bitters
Orange peel for garnish
Over a double old fashioned glass, use a vegetable peeler to take off two strips of orange zest, making sure to express the oil into the glass.
Add Patrón Añejo, simple syrup, and bitters.
Add ice – the biggest cubes you can find – and stir.
Adjust sweetness to taste.
Find PATRÓN tequila and its delicious cocktail recipes on the Amazon Brand Store.