What to drink now: Kopparberg – Pear Gin

Today, Kopparberg, experts in premium fruit flavour, has announced the launch of its limited-edition Pear Gin, available exclusively in Morrisons stores. The new, limited-edition gin gives us the ultimate throw back, with the undeniably recognisable, famous flavours of Kopparberg’s Pear Cider, but with a refreshing twist. Pear Gin is best enjoyed served over mountains of ice with lemonade and a slice of pear, or in a cocktail. Over the coming weeks, the brand will be releasing further cocktail inspiration across its social channels, with recipes to warm up chillier evenings and inspiration to see you through the autumn.

Kopparberg kick started the fruit cider revolution in the UK back in 1999 with its iconic crisp Pear Cider, and is now bringing it home 20 years later, with the introduction of the quintessential flavour into its hugely successful premium gin range.

Kopparberg continues to see huge success of the three gin flavours that precede Pear (Strawberry and Lime, Mixed Fruit and Passionfruit & Orange). The decision to introduce an exclusive pear flavour to the range came following conversations with Kopparberg fans to understand what they’d love to next see from the brand. With pear being the flavour that made Kopparberg famous in the UK all those years ago, a decision was made to inject the undeniably famous flavour into the brands latest gin offering, and the results speak for themselves. The punchy new flavour offers nostalgia at its finest, bursting with the classic fruit taste perfected in Kopparberg’s Pear Cider, in a crisp and warming spirit, perfect for autumnal evenings.

Rob Salvesen, Head of Marketing at Kopparberg said, “When we launched Kopparberg Pear Cider back in 1999, it completely transformed the way drinkers enjoyed cider and revolutionised the cider market in the UK as we know it. Pear was the flavour that made this brand famous, and as we continue to delight fans with our spirits range, we’re proud to be going full circle, bringing the renowned crisp pear taste to our premium gin range. We can’t wait to give something back to Kopparberg fans who have been waiting for this, and gin drinkers who will love this new take on a traditional gin. Kopparberg Pear Gin is here for a limited time only and we expect it to be hugely popular this season, so make sure you grab a bottle whilst it’s still on shelves.”

Limited-edition Kopparberg Pear Gin is best served over ice with lemonade (or tonic, to suit taste), with a slice of pear, or in a simple cocktail, providing the perfect autumnal evening drink for gin and Kopparberg lovers alike.

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