What to drink now: Kopparberg Cherry Spiced Rum

Kopparberg the brand famous for flavour, is tearing up the rulebook this summer with its new Cherry Spiced Rum. Infused with a bold cherry fruit flavour, the new spirit is inspired by the animals that come alive at night in the dark Swedish forests surrounding the town of Kopparberg, and is the brand’s first move into rum. As warm evenings turn to night, tempo and energy builds and the bass gets louder; Kopparberg invites anyone who also dares to be different in the dark to give its new Cherry Spiced Rum a try.

The decision to introduce a rum to the Kopparberg range, follows a surge in popularity of rum and rum-based cocktails such as the Mojito, but with limited brands available when it comes to full-fruit, easy-to-drink options. It’ll come as no surprise that Kopparberg’s rum offering is bursting with flavour. Expect the mystery and depth of a spiced rum, elevated by a big bold cherry kick. Kopparberg Cherry Spiced Rum is perfect for those looking for something fruity and refreshing, to add some much-needed excitement to their spirit collection this summer.

The perfect serve suggestion is 50ml of Kopparberg Cherry Spiced Rum over ice in a tall glass, with cola mixer of choice, and a lime wedge to garnish. For anyone looking for an on-the-go premixed version, the brand is also releasing Cherry Rum & Cola 250ml ready to drink cans, alongside the 70cl bottle. In the coming weeks, insiders tell us Kopparberg is releasing further cocktail and recipe suggestions, including a Mojito and a Rum Punch, so keep an eye on the @KopparbergUK social channels for more inspiration.

 

The 70cl bottles and 250ml premixed cans are available from Asda stores nationwide from 22nd June.

 

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