Rum and with both parties focused on supporting the independent music space, the limited-edition T-Shirts were born.
Kojey Radical is consistently reinventing the wheel of what it means to be a true creative and setting his ambitions sky high across every aspect of his art, with his outputs transcending the music, art, culture and fashion worlds.
Kojey Radical said, “I attribute a lot of my success to performing at small and independent venues in London and when Kopparberg, as an independent brand with a love of music, approached me to collaborate, it seemed like the perfect way to show my support. Rum is my go-to drink before a gig, and I often find myself sipping on a rum whilst doodling and working on my lyrics. Kopparberg’s new Dark Fruit Spiced Rum has a real depth in flavour, which fuelled my creativity and inspired me to design the artwork for the limited-edition T-Shirts. This artwork is a symbol of feeling like a superhero when creating, with the intention of making others feel that same energy when they’re interacting with the creation, be it music, videos, or visual art.”
All profits from the sale will go directly to the Music Venue Trust; a charity helping to financially support independent music venues, as well as providing information to venues on alternative sources of aid. In 2019 they helped save 91 venues at risk, this year they aim to help save 550, and that isn’t going to be possible without some help. So, think of each T-Shirt purchase as a donation towards saving a popular independent music venue, with a limited-edition piece of memorabilia designed by one of the most talented artists of a generation as a bonus.
T-Shirts will be available online via Everpress www.everpress.com/different-in-the-dark & Kopparberg Dark Fruit Spiced Rum is available at Tesco stores nationwide from Tuesday 1 st September.