Jack Daniel’s is launching a Legacy Edition Bottle of its iconic Jack Daniel’s Tennessee Whiskey, to celebrate a rich history of fine sippin’ whiskey lasting over 150 years.
These days the iconic Jack Daniel’s label is as distinctive as the whiskey itself. But while Jack Daniel’s Tennessee Whiskey has always been crafted to the same high-quality since 1866, the history of its label hasn’t always been so black and white.
The bottle is the first in a series of limited editions bringing back a piece of Jack Daniel’s colorful beginnings; a label with an unexpected shade of green and an eye-catching gold trim, as a nod to the slightly mysterious history of Jack Daniel’s Tennessee Whiskey in Lynchburg, Tennessee.
Some folks think the green and gold label of the Legacy Edition Bottle dates back to before 1904. That’s because ever since, every label on every bottle has carried the gold symbol celebrating the medal Mr. Jack won for his amber whiskey at the 1904 St. Louis World’s Fair.
The truth is, no one in Lynchburg is entirely sure. It remains a bit of a mystery to this day. That’s because the folk at the distillery have been too busy making whiskey to keep record, ensuring that, every day, each drop of Mr. Jack’s sugar maple charcoal mellowed whiskey is the best it can be.
Available at Asda nationwide, and the Jack Store
Price: RRP – £30
Your friends at Jack Daniel’s remind you to drink responsibly.