Hashtags #pink, #neon, #glutenfree and #vegan are amongst the most shareable cocktail attributes to serve up and snap this party season – that’s according to research released today, which also reveals that using the ingredients lemon, elderflower and smoke will see you raking in the likes!
The study, saw a team of social media experts analyse the 10,000 most engaging UK Instagram posts featuring ‘#cocktail’ over the past year. Findings also highlight the best time to post your mixological masterpiece is on a Friday at 2pm, as this is when cocktail posts gain the most engagement. The research was commissioned by Google to celebrate the release of its Pixel 3 smartphone, which has one of the best cameras on the block, including AI-led features made for creating shareable photos from food to portraits, and with the festive season on the horizon, photos of picture-perfect cocktails.
And with the average Brit attending a drinks event each week of December, Google Pixel 3 challenged The Amateur Mixologist Matt Hollidge, to use the research data to create the UK’s most shareable cocktail – the Not Pink Drink. Good news then for the 11% of us who attend over 10 drinks events across the month and the party mad 4% who go to over 20!
According to the data, we are a nation of gin lovers, with two fifths (43%) of the top posts tagging #gin over any other spirit – almost double that of whiskey (26%) and seven times more than rum (6%). To reflect this, the ‘Not Pink Drink’ has a gin base, and with #flowers making up nearly a quarter (24%) of the top flavours tagged, Hollidge also incorporated butterfly pea flowers and elderflower liqueur to the recipe.
Inspired by Pixel 3, the cocktail features a ‘Wide-Angle Selfie Skewer’ #garnish, which features ‘not pink’ macarons and marshmallows threaded onto an extra long skewer, highlighting the phone’s wide lens camera. Furthermore, to reflect Britain’s love of #neon (14%), the nation’s second favourite cocktail attribute behind #pink, he also included the ‘Night Sight Neon’ step to his creation. At this stage, the use of a black light causes the tonic water to glow, and is inspired by the new low light camera function on Pixel 3.
Hollidge says, ‘Nowadays people don’t just want cocktails to taste good, they want them to be something they can share – which makes my job of creating them even more fun. It’s all about what you can capture on your phone and show your mates, so using Pixel 3 as inspiration was really interesting. I loved the challenge of incorporating different features of the phone into the design, particularly the wellness colour-change elements. As well as making the final cocktail as photogenic as possible!”
Hollidge’s ‘Not Pink Drink’ also features a dramatic ‘Wind Down Waterfall’ which causes the drink to change colour from blue to pink, and was inspired by Pixel 3’s ‘wind down’ bedtime feature which gradually turns the display to a grayscale blend of black and white.
And it seems as though now is the time to be cracking open the bottles and searching for those shakers as Google searches for ‘cocktail recipes’ doubled** in December 2017 compared to the rest of last year. Furthermore, when it comes to drinks parties, London, Swansea and Aberdeen are the UK cities that never sleep, going to an average of 5 drinks events each December.
So whether you’re organising a festive drinks party or relaxing at home with friends, enjoy the UK’s most shareable cocktail, the Not Pink Drink and make sure to share a snap for extra online kudos!
The Not Pink Pixel 3 is available at the Google Store as well as retailers Carphone Warehouse, EE, Vodafone, O2, Three, Sky Mobile, John Lewis & Partners, and Mobile Phones Direct.