London-based hard seltzer brand, DRTY, has unveiled a new flavour, ‘Mango Passion’, further expanding its offering in the category which is taking the UK by storm. ‘Mango Passion’ is juicy, tropical and tastes like Friday 5.01pm.
The leading brand first launched in the UK last October with two flavours: ‘Raspberry Rosé’ & ‘White Citrus’, and the overwhelming success has led to the development of ‘Mango Passion’. DRTY vows to create drinks that people actually want, not pretend to want, and encourages people to revel in their guilty pleasures and live their best DRTY lives.
Hard seltzer is a low ABV drink containing carbonated water, alcohol and fruit flavouring. The category has steadily dominated the US market, with off-trade sales hitting a record-breaking 1.5 billion last year, and the trend is forecasted to continue to boom, both in the US and the UK.
DRTY’s Co-Founders, Matija Pisk & Oli Clements, commented: “We’re thrilled to launch ‘Mango Passion’ as we feel it perfectly complements our existing flavour range, which has been exceptionally well-received in the UK market and beyond. It’s an exciting category and we want to challenge the status quo by delivering un-pretentious and delicious drinks.”
DRTY is made with sparkling water, carb-free alcohol and natural fruit flavours, contains zero sugar and 4% ABV.
The entire flavour range is available to purchase online, as well as in major UK stockists including Ocado, Whole Foods, Greene King Pubs, W Hotel, 400 independent stores across England, Wales and Scotland. DRTY is also available as far afield as South Korea and six markets across Europe