What To Drink Now: CanO Water

With approximately eight million tonnes of plastic ending up in the ocean each year, CanO Water is the eco- friendly and most recyclable alternative to single use plastic bottles. Already stocked in thousands of retailers across the UK including TESCO, Ocado, Selfridges and Harrods, the brand also distributes internationally to countries in Europe and Asia. CanO Water is a fully recyclable alternative to bottled water in the form of an aluminium can.

CanO Water was founded in 2015 by three friends from London; Ariel Booker (age 27), Josh White (age 29) and Perry Alexander (age 32) after a trip to a remote island in Thailand opened their eyes to the damaging impact plastic bottles are having on the environment. They began to look at more sustainable solutions to single use bottles in a bid to help to save our oceans. After recognising the benefits of aluminium packaging, they decided to introduce a canned water alternative to the market and CanO Water was born, sourcing the best quality Spring Water from the Alps. The brand were also the first of their kind to introduce resealable ringpulls for optimimum convenience and prevention of waste.

Aluminium cans are the most recyclable and recycled drink containers on the market. In fact, aluminium is recycled more than twice as often as plastic, glass and cartons. Not only does plastic pollute our oceans and landfills, it also enters our food chain and contaminates the food we eat, not to mention the fact it can kill marine life and birds in alarming quantaties. In addition to this, it can take up to 1,000 years for plastic to degrade; currently the amount of plastic rubbish in the ocean could circle the earth 425 times!

Besides keeping people hydrated, CanO Water was created to save the planet. As their consumers become more invested in preserving their surroundings, the brand only continues to grow. As well as being stocked internationally by retailers, CanO Water now also supply to hotels, independent companies and various other businesses across the UK, Europe and Asia.

Perry is one of the UK’s most talented branding experts with over 10 years’ experience, working as a graphic designer and art director across a number of established and recognised brands. Josh has an enviable background in event management and marketing with former clients including Delloite and HSBC, and my background is in sales; recruiting personnel to hedge funds and banks across EMEA. Together, we are a force to be reckoned with. That said, it hasn’t been easy and it was far from simple to start this revolution back in 2015 when it wasn’t a) seen as a problem and b) the plastic conversation wasn’t in the mainstream media like it is today. Drinking water out of a can would have also seemed alien to most. In fact, we were laughed out of most meetings and we were told we were crazy for years.

The concept for CanO Water is simple: recycle your can, and it will be back on the shelf in as little as six weeks. Our mission is to spread this message (and our cans) far and wide to create a strong business model and incredibly important public behaviour change which will save our oceans.’

CanO Water have partnered with BBC Radio 1’s DJ Tiffany Calver as part of Dry January. She’s challenging her followers and other top DJ’s to go dry for the month and to challenge three mates to do so as well. The brand have launched a limited edition can as part of the collaboration.


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