West Ham United has officially unveiled its highly anticipated 2026/27 Home Kit, marking the beginning of a new era through its first-ever partnership with New Balance.
The new strip blends tradition with modern design, celebrating the club’s heritage while introducing fresh elements that reflect the future of the East London side. The launch represents a significant milestone for the Hammers as they enter a new chapter both on and off the pitch.
A Fresh Take on a Classic West Ham Look
The 2026/27 Home Shirt retains the club’s iconic Claret body but welcomes back the much-loved “Bonds Blue” sleeves, a feature synonymous with some of West Ham’s most memorable kits.
Subtle chevron detailing has been woven into the fabric, while Claret and Blue patterns on the collar and cuffs provide a refined finish. The result is a contemporary design that remains unmistakably West Ham.
For the first time in this collection, supporters can also purchase the Elite Shirt – the same version worn by players on matchdays.
First-Team Stars Showcase the New Strip
The new Home Kit campaign features players from both the men’s and women’s squads, including Jarrod Bowen, Tomáš Souček, Freddie Potts, Soungoutou Magassa, Riko Ueki, Leila Wandeler and Ffion Morgan.
The campaign highlights the club’s message of unity, emphasising that West Ham is about more than the eleven players who take to the pitch each week. It reflects the wider community of supporters, staff and generations of fans who continue to shape the club’s identity.
Sponsors Featured on the 2026/27 Kit
The new shirt features the branding of principal partner BOYLE Sports alongside newly announced Official Sleeve Sponsor Lilley Plummer Risks.
The partnership additions form part of the club’s evolving commercial strategy as it continues to strengthen its presence both domestically and internationally.
Where to Buy the West Ham United 2026/27 Home Kit
The new West Ham United x New Balance 2026/27 Home Kit is available now from official club retail outlets, including the London Stadium, Liberty Romford, Lakeside Thurrock and Basildon Eastgate stores.
Fans across the UK and around the world can also purchase the kit online through the official club store:
A New Era Begins
The launch of the 2026/27 Home Kit signals the start of a significant new partnership for West Ham United. By combining classic club colours with innovative design touches, New Balance has delivered a shirt that honours the club’s rich history while looking firmly towards the future.
For supporters eager to represent the Hammers throughout the upcoming campaign, the new kit offers a stylish blend of heritage, performance and modern football culture.
