Fans of Sonic the Hedgehog have a new reason to race to their nearest Wendy’s this summer. To celebrate the 35th anniversary of the iconic video game franchise, Wendy’s UK has partnered with Sega to launch an exclusive Sonic the Hedgehog Kids’ Meal collection, making the UK the first country in the world to receive the promotion.
Available for a limited time until 2 August 2026, every Wendy’s Kids’ Meal comes with a pack of five collectible Sonic character cards, featuring some of the franchise’s most beloved heroes, allies and villains.
The collaboration marks one of the biggest Wendy’s Kids’ Meal promotions of the year and gives families a fun new way to collect, trade and play together.
35 Sonic Cards to Collect Across Seven Character Packs
The limited-edition collection includes 35 cards in total, spread across seven character-themed packs inspired by fan-favourite figures from the Sonic universe.
Characters featured include:
- Sonic the Hedgehog
- Amy Rose
- Miles “Tails” Prower
- Knuckles Echidna
- Silver the Hedgehog
- Shadow the Hedgehog
- Rouge the Bat
The cards celebrate 35 years of Sonic’s legacy, with the blue blur remaining one of gaming’s most recognisable characters since his debut in 1991.
What Comes in a Wendy’s Kids’ Meal?
To receive a Sonic card pack, customers simply need to purchase any Wendy’s Kids’ Meal.
Options include:
- Kids’ Hamburger Meal
- Kids’ Cheeseburger Meal
- Kids’ Nuggets Meal
- Kids’ Jr Crispy Chicken Meal
Each meal includes a main item, side, drink and a Sonic character card pack. Wendy’s UK currently offers a range of Kids’ Meal options across its restaurants nationwide.
Wendy’s UK: Bringing More Play to Mealtimes
Michael Clarke, Managing Director of Wendy’s UK, said the collaboration perfectly aligns with the brand’s family-focused approach.
“Sonic the Hedgehog is one of the most iconic gaming characters in the world. As the masters of ‘food play’ ourselves, we’re proud to bring Sonic to Wendy’s Kids’ Meals, giving families across the UK the chance to collect exclusive character cards before anyone else in the world. Mealtimes just became a lot more exciting for our youngest Wendy’s fans.”
The promotion continues Wendy’s growing history of collectible Kids’ Meal collaborations, following similar themed campaigns featuring major entertainment franchises.
Sega Celebrates Sonic’s Next Generation of Fans
Ivo Gerscovich, Chief Business and Brand Officer at Sega of America, highlighted the partnership as a way of introducing Sonic to a new generation.
“There is no better way to bring Sonic the Hedgehog to the next generation of fans than through a partnership with a brand as beloved as Wendy’s. We are excited for families across the UK to enjoy this exclusive, world-first experience collecting Sonic character cards at Wendy’s Kids’ Meals.”
With collectability, nostalgia and family-friendly fun at its core, the promotion is expected to be a hit among both longtime Sonic fans and younger audiences discovering the franchise for the first time.
Where to Get the Sonic Wendy’s Kids’ Meal
The Sonic the Hedgehog Kids’ Meal promotion is available now at participating Wendy’s UK restaurants and runs until 2 August 2026, while supplies last.
For more information, visit the official Wendy’s UK website: https://www.wendys.com/en-gb
Learn more about Sonic the Hedgehog at Sega’s official website: https://www.sega.com
