In the past few weeks we’ve told you all about #VOOM 2016, aÂ Virgin-run competition giving away Â£1 million worth of prize money to a selection of successful young entrepreneurs following a pitch to Richard Branson. You can read more about it here, or head over to vmbvoom.com to check out more.
As we rapidly approach the 10th of May entrant deadline, Verge takes a look at some of our favourite entrants so far, including current 4th placer in the Start Up category, Influencer.
Influencer was founded by 20 year old Ben Jeffries, a student at Bath University, and is an agency that connects ‘social media famous’ individuals with global brands.
The agency already boasts talent such as social media titan Erin Willerton, who has over 250,000 followers on Instagram, and Brazilian football legend, Ronaldinho, who has over 13 million, alongside countless others amalgamating a total reach of over 50 million people.
The business is only 5 months old, but brands such as Happn and Bubblo have already benefited from its organic promotion: celebrities marketing brands they genuinely believe in, using their own voice.
Influencer’s motto is ‘Word of mouth. Redefined.’ and this is characterizedÂ by statistics which show 90 per cent of consumers trust in peer recommendation, compared with only 33 per cent with traditional adverts.
In a world of Netflix and online magazines, the days of traditional advertising strategies (TV, magazines etc.) are numbered – that’s why Verge loves Influencer. Their vision is capable of transforming not only social media marketing, but the entire advertising industry: an exciting prospect indeed.
Influencer sell not just one-off posts, but entire social media packages for their clients and can manage Facebook, Twitter, Instagram and many more. Plus, with their video production packages making use of special effects and drones, Influencer really seem to have their finger on the pulse of advertising for years to come.