Vodafone and Sony Pictures team up to close digital skills gap 

Vodafone and Sony Pictures have announced a groundbreaking global collaboration, which sees them uniting to help millions of young people in 20 countries identify their skills and find digital jobs that match them.

They will use December’s hotly anticipated movie release Spider-Man: Into the Spider-Verse to introduce young people to Vodafone’s free Future Jobs Finder, a gamified digital platform to help them understand their skills and future career opportunities. The initiative was developed as part of Vodafone’s global programme, What will you be?, which has committed to support 10 million young people to access digital skills, learning and employment opportunities by 2022.

A global digital campaign to support the Sony Pictures and Vodafone collaboration – leading people to Future Jobs Finder – will draw on the movie’s central theme: that anyone can achieve their full potential with the right skills and support.

Since launching in March this year, more than 300,000 young people have completed Vodafone’s Future Jobs Finder tool, introducing them to over a million digital job types. The online platform takes people through a series of short tests, developed with psychologists, careers experts and training providers, to identify their skills and interests. By responding to these questions, young people can understand where their potential lies and find live local job opportunities in multiple digital industries which are matched to their skills, as well as access relevant, free digital skills training.




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