Leading wellness brand Vital Proteins has been announced as the official collagen partner of the Lawn Tennis Association (LTA), marking a new collaboration across the LTA’s highly anticipated Summer of Tennis 2026.
The partnership brings together sport, lifestyle and nutrition, reinforcing the growing connection between elite tennis and everyday wellbeing.
A Natural Match: Tennis Meets Wellness
Rooted in its mission to help people look, feel and move better, Vital Proteins’ partnership with the LTA reflects a shared commitment to active living and longevity.
Tennis, a sport associated with endurance, agility and resilience, provides a natural platform for the collagen brand’s focus on recovery, movement and wellbeing.
Jessica Gyateng, Head of Marketing at Vital Proteins (Nestlé UK&I), said the collaboration aligns seamlessly with the brand’s philosophy of supporting healthy, active lifestyles.
Courtside Activations Across Iconic UK Tournaments
The partnership will come to life through a series of immersive fan experiences at some of the UK’s most prestigious tennis events, including:
- HSBC Championships at The Queen’s Club (6–21 June 2026)
- Lexus Eastbourne Open (20–27 June 2026)
At Queen’s Club, fans can visit the “Hydration Bar”, where collagen smoothies and product samples will be available as a refreshing courtside stop between matches.
At Eastbourne, the interactive “Recharge Station” will invite spectators to engage in a more active experience, including a smoothie bike that lets fans pedal their way to freshly blended drinks, with branded rewards available upon completion.
Wellness at Wimbledon Fan Zones
Extending beyond tournament venues, Vital Proteins will also feature at the Cardinal Place fan zone in Victoria during the Wimbledon Championships.
The space will be designed as a wellness-focused social hub, offering fans a place to relax, recharge, and enjoy live screenings of Centre Court action while engaging with the brand’s collagen-based products.
LTA’s Vision for Lifestyle-Led Tennis
Chris Pollard, Managing Director of Commercial & Operations at the LTA, highlighted how the partnership reflects the evolving identity of tennis audiences:
He said the collaboration with Vital Proteins strengthens the sport’s connection to lifestyle-driven fans, with a shared focus on movement, wellbeing and performance both on and off the court.
A Growing Focus on Active Nutrition
The partnership underlines Vital Proteins’ broader mission to support everyday wellbeing through collagen-based nutrition, with a focus on:
- Movement and mobility
- Recovery and performance
- Skin health and vitality
- Sustainable daily wellness habits
As summer tennis returns across the UK, the collaboration aims to inspire fans to integrate simple, health-conscious routines into their active lifestyles.
